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We specialize in helping businesses improve their Google Ads quality scores to boost ad performance and lower costs. By enhancing ad relevance, increasing click-through rates (CTR), and optimizing landing pages, we’ve helped clients achieve higher ad rankings at reduced costs.
A higher ad quality score leads to better visibility, lower CPC, and more clicks. Let us help you maximize your ad campaigns and get the most value from your paid marketing efforts by improving your quality scores.
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We improved ad quality scores, enhancing visibility and reducing costs, helping our clients achieve better results.
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"NPDI’s performance marketing strategy boosted Global Hearing's lead generation by 300%, with 90% lead qualification, enhancing both brand awareness and revenue potential significantly. NPDI achieved a 20% clicks-to-visits ratio for PNB Housing, improving audience quality and driving targeted traffic through programmatic hyperlocal targeting and optimized landing pages."
for Global Hearing AID Centre
"NPDI achieved a 20% clicks-to-visits ratio for PNB Housing, improving audience quality and driving targeted traffic through programmatic hyperlocal targeting and optimized landing pages."
for PNB Housing
"NPDI partnered with Titan to boost footfalls via performance marketing, generating 1,130,594 map opens, 49,613 calls, 132,525 directions, and 7,610 website clicks, enhancing brand reach."
for Titan
"NPDI’s paid marketing strategy grew GWD Kids’ website revenue by 43%, with a 157% increase in ROI. Our efforts focused on campaign restructuring and customized communication."
for GWD Kids
"NPDI optimized keyword performance and created separate landing pages for domestic and international clients at Apollo. With the implementation of OTP validation, lead generation increased by 90%, while lead quality improved 3x. Our strategic approach boosted both volume and quality of leads."
for Apollo Cancer Centre
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Ad Quality Score assesses the relevance and quality of your ads. Higher scores lower costs and improve ad visibility, resulting in better campaign performance.
A high ad quality score is crucial because it directly impacts your ad’s visibility, cost-per-click (CPC), and overall performance. Google rewards ads with higher quality scores by showing them more frequently and at lower costs. This means you can achieve more impressions and clicks without increasing your budget. A higher quality score also helps your ads rank better compared to competitors, giving you an edge in the paid search landscape and helping you drive more conversions.
Google’s ad quality score is based on several key factors, including the relevance of your ad to the keywords, the expected click-through rate (CTR), and the quality of the landing page. If your ad matches user intent and your landing page provides a seamless, relevant experience, your score will improve. Factors such as mobile-friendliness, loading speed, and content relevance on the landing page also play a significant role in determining the overall quality score.
You can improve your ad quality score without increasing your budget by focusing on ad relevance, optimizing ad copy, and improving your landing page experience. Ensure that your keywords closely match the ad content, and the landing page delivers what the ad promises. Increasing your CTR through better targeting, more engaging ad copy, and more compelling calls to action also helps improve your quality score, allowing you to achieve better results without additional spend.
The timeline for improving your ad quality score depends on the changes you implement and how quickly Google’s system assesses your campaigns. Minor adjustments, such as refining ad copy or optimizing landing pages, can show results in a few weeks. Larger efforts like improving CTR or restructuring entire campaigns may take longer to impact your score. Typically, continuous optimization over several months is necessary to see significant, sustained improvements in quality scores.
The most effective strategies for boosting ad quality scores include refining ad relevance by aligning your ad copy and keywords more closely, improving the landing page experience by ensuring it’s mobile-friendly, fast-loading, and relevant to the ad content, and increasing CTR by using strong calls to action and engaging ad copy. A/B testing your ads, continuously analyzing performance data, and adjusting bids based on keyword relevance and performance can also lead to higher quality scores.
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