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“NPDI team almost grew our traffic by 100%. They did what many other top agencies in India couldn’t do for us.”
“NP Digital India helped us uncover non-branded SEO through advanced Keyword Research and Technical SEO"
We specialize in optimizing paid marketing campaigns to reduce your CPC (cost-per-click) without sacrificing performance. Our approach focuses on refining your keyword targeting, improving ad quality scores, and optimizing bidding strategies to ensure you get the most out of every dollar spent.
We’ve successfully helped businesses lower their CPC while maintaining or improving conversion rates, leading to better ROI. Let us help you enhance your paid marketing efforts and achieve measurable results.
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Our targeted optimization strategies reduced cost per click, increasing campaign efficiency and ROI for clients.
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"NPDI’s performance marketing strategy boosted Global Hearing's lead generation by 300%, with 90% lead qualification, enhancing both brand awareness and revenue potential significantly. NPDI achieved a 20% clicks-to-visits ratio for PNB Housing, improving audience quality and driving targeted traffic through programmatic hyperlocal targeting and optimized landing pages."
for Global Hearing AID Centre
"NPDI achieved a 20% clicks-to-visits ratio for PNB Housing, improving audience quality and driving targeted traffic through programmatic hyperlocal targeting and optimized landing pages."
for PNB Housing
"NPDI partnered with Titan to boost footfalls via performance marketing, generating 1,130,594 map opens, 49,613 calls, 132,525 directions, and 7,610 website clicks, enhancing brand reach."
for Titan
"NPDI’s paid marketing strategy grew GWD Kids’ website revenue by 43%, with a 157% increase in ROI. Our efforts focused on campaign restructuring and customized communication."
for GWD Kids
"NPDI optimized keyword performance and created separate landing pages for domestic and international clients at Apollo. With the implementation of OTP validation, lead generation increased by 90%, while lead quality improved 3x. Our strategic approach boosted both volume and quality of leads."
for Apollo Cancer Centre
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Rachita Sharma
AVP - Client Strategy and Growth
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CPC (Cost Per Click) refers to the price paid for each click on an ad. Lowering CPC improves ad efficiency, ensuring more clicks and traffic at a reduced cost.
Reducing your CPC is important because it allows you to get more clicks for the same budget, improving the efficiency of your paid campaigns. A lower CPC means you can drive more traffic to your website without increasing your ad spend, ultimately boosting your return on investment (ROI). By reducing your CPC, you make your ad campaigns more cost-effective, allowing you to scale your efforts, reach more potential customers, and increase overall conversions.
Several factors can lead to a high CPC, including targeting highly competitive keywords, low ad quality scores, or poor landing page relevance. When many advertisers compete for the same audience, costs rise. Additionally, if your ads have a low click-through rate (CTR) or if your landing pages don’t align well with the ad, search engines may charge more per click. Optimizing these factors can help reduce your CPC and improve your campaign performance.
To reduce your CPC while maintaining ad performance, start by improving your ad quality score, which includes factors like ad relevance, CTR, and landing page experience. Using long-tail keywords that are less competitive but highly targeted can help lower CPC while driving relevant traffic. Optimizing your bidding strategy, such as using automated bidding or focusing on high-performing times, can also help lower costs. Regularly testing and refining your ad copy and targeting will ensure ongoing improvements.
We use a range of tools to optimize CPC, including Google Ads, Google Analytics, SEMrush, and WordStream. These tools help us analyze keyword performance, ad quality scores, and competitor data to refine bidding strategies and improve ad relevance. We also use A/B testing to optimize ad copy, landing pages, and targeting for better performance. By leveraging these tools, we can continuously monitor and adjust campaigns to lower CPC and improve ROI.
The timeline for seeing improvements in CPC depends on the extent of the changes made and the complexity of the campaigns. In most cases, initial improvements can be seen within a few weeks, especially when optimizing ad quality scores or targeting. More significant results may take a few months as you refine your strategy, adjust bidding, and gather enough data to make informed decisions. Continuous monitoring and optimization ensure sustained improvements over time.
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