“Your rigor and approach has been impressive. I’ve never seen an agency with this level of service.”
“NPDI team almost grew our traffic by 100%. They did what many other top agencies in India couldn’t do for us.”
“NP Digital India helped us uncover non-branded SEO through advanced Keyword Research and Technical SEO"
We specialize in enhancing your paid marketing strategies to improve your ROAS (Return on Ad Spend). By optimizing ad targeting, creative, and bid strategies, we help ensure that every dollar you spend delivers maximum value.
We’ve worked with businesses across various industries to increase their ROAS by refining their campaigns, minimizing wasteful spend, and driving higher-quality traffic. Let us help you get the most out of your ad budget and achieve profitable results.
Watch Neil Patel, the world's leading digital marketer, break down paid marketing challenges and solutions in quick, engaging shorts. Learn expert strategies to optimize your ad spend, increase ROI, and drive conversions effortlessly – all in just a few seconds!
We optimized ad campaigns to significantly boost return on ad spend, maximizing client profitability.
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"NPDI’s performance marketing strategy boosted Global Hearing's lead generation by 300%, with 90% lead qualification, enhancing both brand awareness and revenue potential significantly. NPDI achieved a 20% clicks-to-visits ratio for PNB Housing, improving audience quality and driving targeted traffic through programmatic hyperlocal targeting and optimized landing pages."
for Global Hearing AID Centre
"NPDI achieved a 20% clicks-to-visits ratio for PNB Housing, improving audience quality and driving targeted traffic through programmatic hyperlocal targeting and optimized landing pages."
for PNB Housing
"NPDI partnered with Titan to boost footfalls via performance marketing, generating 1,130,594 map opens, 49,613 calls, 132,525 directions, and 7,610 website clicks, enhancing brand reach."
for Titan
"NPDI’s paid marketing strategy grew GWD Kids’ website revenue by 43%, with a 157% increase in ROI. Our efforts focused on campaign restructuring and customized communication."
for GWD Kids
"NPDI optimized keyword performance and created separate landing pages for domestic and international clients at Apollo. With the implementation of OTP validation, lead generation increased by 90%, while lead quality improved 3x. Our strategic approach boosted both volume and quality of leads."
for Apollo Cancer Centre
Unlock your brand’s potential with Rachita Sharma’s 11 years of paid marketing expertise. Book a free consultation to implement strategic campaigns that deliver real business results.
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ROAS (Return on Ad Spend) measures the revenue generated per dollar spent on ads. Optimizing ROAS ensures better ad performance and maximizes marketing investment.
Improving ROAS is essential because it measures the effectiveness of your ad spend in generating revenue. A higher ROAS means you’re getting more value from every dollar spent on advertising. This helps you scale campaigns profitably, increase your marketing budget, and achieve sustainable business growth. If your ROAS is low, it indicates that your campaigns are either inefficient or not reaching the right audience, which can lead to wasted spend and lower profitability.
Several factors affect your ROAS, including ad targeting, creative quality, bidding strategy, and landing page performance. To optimize ROAS, you need to refine your audience targeting to ensure you’re reaching high-converting users. Improving ad copy, visuals, and call-to-action can also boost engagement. Additionally, using data to adjust bids based on performance and testing different ad formats can help optimize results. Optimized landing pages that align with the ad’s message are crucial for improving conversions.
You can assess whether your ROAS is below industry standards by comparing your metrics with industry benchmarks, which vary by platform and industry. A ROAS of 4:1 is often considered good, meaning for every dollar spent, you generate $4 in revenue. If your ROAS is consistently below this threshold, it may indicate inefficiencies in your campaigns, such as poor targeting, high costs per click (CPC), or low conversion rates. Regular performance analysis and benchmarking help identify areas for improvement.
The best strategies for boosting ROAS include refining audience targeting, using high-quality creative, and implementing A/B testing to identify the most effective ad elements. Leveraging retargeting campaigns can also help convert users who have already shown interest in your brand. Optimizing your ad spend by focusing on high-converting keywords or placements, adjusting bids based on performance, and using automated bidding strategies can further enhance your ROAS. Regular monitoring and optimization ensure ongoing improvements.
The time it takes to see improvements in ROAS depends on the complexity of your campaigns and the scope of optimization. In many cases, you can start seeing initial improvements within a few weeks after implementing optimizations, such as refining targeting or adjusting bids. More significant, sustained improvements in ROAS may take several months as you continue testing and optimizing ad performance. Consistent monitoring and data-driven adjustments are essential for long-term success in improving ROAS.
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