» Paid Campaign Management

Paid Campaign Management: Driving
ROI with Effective Strategies.

Return on Ad Spend (ROAS)

ROAS measures the revenue generated for every dollar spent on advertising. A high ROAS indicates a well-performing campaign, while a low ROAS suggests inefficiencies. Optimizing targeting, ad copy, and bidding strategies improves profitability and maximizes return.

Cost Per Acquisition (CPA)

CPA measures the cost of acquiring a new customer through your paid ads. Lowering CPA is essential to ensuring your campaigns are cost-effective. Adjusting targeting, refining ads, and optimizing landing pages helps reduce CPA while increasing conversions.

Ad Spend Allocation

Ad spend allocation tracks how well your budget is being utilized across different campaigns and channels. Proper allocation ensures you’re investing in the best-performing campaigns, increasing ROI. Data-driven budgeting helps maximize returns from your ad spend.

Conversion Rate

Conversion rate tracks the percentage of users who take the desired action (e.g., purchase, sign-up) after clicking an ad. A higher conversion rate signals an efficient campaign. Improving ad relevance, landing page experience, and targeting drives more conversions.

Audience Segmentation

Audience segmentation measures how well you’re targeting different customer groups in your campaigns. Precise audience targeting improves engagement and lowers costs. Segmenting audiences based on demographics, behaviors, and interests maximizes the effectiveness of your ads.

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Business we have helped
level up with Paid Marketing.

"NPDI’s performance marketing strategy boosted Global Hearing's lead generation by 300%, with 90% lead qualification, enhancing both brand awareness and revenue potential significantly. NPDI achieved a 20% clicks-to-visits ratio for PNB Housing, improving audience quality and driving targeted traffic through programmatic hyperlocal targeting and optimized landing pages."

for Global Hearing AID Centre

+300%

Lead Generation

90%

Lead Qualification

"NPDI achieved a 20% clicks-to-visits ratio for PNB Housing, improving audience quality and driving targeted traffic through programmatic hyperlocal targeting and optimized landing pages."

for PNB Housing

+20%

CTR increased

6.5+M

Impressions generated

"NPDI partnered with Titan to boost footfalls via performance marketing, generating 1,130,594 map opens, 49,613 calls, 132,525 directions, and 7,610 website clicks, enhancing brand reach."

for Titan

1,130,594

Map Opens

49,613

New calls

+70%

Website Clicks

"NPDI’s paid marketing strategy grew GWD Kids’ website revenue by 43%, with a 157% increase in ROI. Our efforts focused on campaign restructuring and customized communication."

for GWD Kids

+47%

Revenue

157%

ROI Jump

INR 3 Cr

Revenue Generated

"NPDI optimized keyword performance and created separate landing pages for domestic and international clients at Apollo. With the implementation of OTP validation, lead generation increased by 90%, while lead quality improved 3x. Our strategic approach boosted both volume and quality of leads."

for Apollo Cancer Centre

+90%

Lead generation

3X

Lead Quality

Commonly
asked questions?

Paid campaign management involves planning, executing, and optimizing paid ads to drive traffic and conversions, ensuring maximum ROI from advertising efforts.

Are your campaigns achieving the desired ROI?

If your campaigns aren’t achieving the desired ROI, it could be due to improper audience targeting, inefficient ad placements, or under-optimized ads. Our campaign management services focus on analyzing key metrics, refining targeting parameters, and continuously optimizing ad performance to ensure that every campaign is tailored to meet your specific business goals. We have the expertise to tweak your campaigns, ensuring you’re not only getting more clicks but also increasing conversions and driving measurable revenue.

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Is your campaign management process too time-consuming?

Campaign management can be time-consuming, especially if you’re managing multiple channels and ad formats. Our team of experts will handle the entire process for you—from strategy development and ad creation to ongoing optimization and detailed reporting. We streamline your workflows using advanced tools to ensure campaigns run smoothly, freeing up your time to focus on other essential business operations. You’ll experience quicker results without compromising quality or effectiveness.

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Having trouble optimizing your paid media performance?

Optimization is a critical factor for campaign success. If you’re struggling to optimize your paid media, our services include complete management, covering testing, keyword analysis, and audience segmentation. We identify which elements perform well and which need adjustments, ensuring your ad spend delivers the highest possible return. By focusing on consistent optimization across every ad channel, we ensure your campaigns continuously improve performance and impact.

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Are you struggling to scale your ad campaigns effectively?

Scaling ad campaigns effectively requires expert planning and data-driven strategies. If scaling is a challenge, we can help you grow your campaigns while maintaining cost efficiency. We employ advanced techniques like A/B testing, audience expansion, and automation to increase the reach and impact of your campaigns without compromising quality. Our campaign management services ensure that as your campaigns grow, they remain effective and sustainable, delivering continued success.

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Is your current strategy providing measurable results?

If your campaign strategy isn’t providing measurable results, it’s time for a change. We offer comprehensive tracking and reporting services, ensuring full transparency in your campaign performance. Our approach is driven by data, using real-time analytics to monitor key metrics and adjust strategies accordingly. You’ll have clear visibility into your KPIs, and we work to make sure your campaigns consistently meet or exceed those benchmarks, giving you the insights needed to achieve your business objectives.

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Struggling to Manage
your Paid Campaigns?

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Brands that trust us.

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Paid Campaign Management: Driving
ROI with Effective Strategies.

Partners.

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Before & After Businesses.

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